UrgisoftFree speed report

Free speed report · measured 2026-11-08

bealls.com on a phone

What a shopper on a mid-range phone waits for at https://www.bealls.com/.

Main content shows
6.8 s
Google's good mark: 2.5 s
Google speed score
48/100
90+ is good
First thing shows
3.0 s
Before that: a blank screen
Page weight
3.96 MB
Downloaded on each visit

The three biggest causes

  1. The phone's processor is kept busy for seconds
    Lighthouse: Minimize main-thread work · 6.3 s · could save about 1.7 s
  2. The main picture is set to load late
    Lighthouse: Largest Contentful Paint image was lazily loaded · could save about 1.0 s
  3. Files that stop the page from drawing until they finish loading
    Lighthouse: Render blocking requests · could save about 0.9 s

What it costs

Google calls 2.5 s or less good for the main content. bealls.com is 4.3 s past that on a mid-range phone.

Speed is money: in Deloitte's 2020 study for Google (37 brands, 30 million phone sessions), when four speed measures, including how fast the page answers a tap, each improved by 0.1 s, retail sites' conversion rate was 8.4% higher (Deloitte, Milliseconds Make Millions, 2020). For taps: Shopify's 2026 study of its stores found conversion about 1.5% lower for every 32 ms slower response to taps (Shopify, Store speed and conversion: what the data shows, April 2026). Most slow pages come down to one or two root causes.

Want it fixed?

We find the root cause across the browser, the network and the server, fix it, and prove it with a before-and-after test. Start with a Diagnosis: a written root cause and a fix plan.

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