Free speed report · measured 2026-11-11

chicos.com on a phone

What a shopper on a mid-range phone waits for at https://www.chicos.com/store.

Main content shows

over 20 s

Google's good mark: 2.5 s

Google speed score

27/100

90+ is good

First thing shows

6.5 s

Before that: a blank screen

Page weight

7.61 MB

Downloaded on each visit

The three biggest causes

The phone's processor is kept busy for seconds
Lighthouse: Minimize main-thread work · 12.1 s · could save about 4.0 s
The main picture is set to load late
Lighthouse: Largest Contentful Paint image was lazily loaded · could save about 3.0 s
Scripts take a long time to run on a phone
Lighthouse: Reduce JavaScript execution time · 8.8 s · could save about 2.7 s

What it costs

Google calls 2.5 s or less good for the main content. chicos.com is more than 18 s past that on a mid-range phone.

Speed is money: in Deloitte's 2020 study for Google (37 brands, 30 million phone sessions), when four speed measures, including how fast the page answers a tap, each improved by 0.1 s, retail sites' conversion rate was 8.4% higher (Deloitte, Milliseconds Make Millions, 2020). For taps: Shopify's 2026 study of its stores found conversion about 1.5% lower for every 32 ms slower response to taps (Shopify, Store speed and conversion: what the data shows, April 2026). Most slow pages come down to one or two root causes.

Want it fixed?

We find the root cause across the browser, the network and the server, fix it, and prove it with a before-and-after test. Start with a Diagnosis: a written root cause and a fix plan.

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