Returning visitors re-download files that could be kept Lighthouse: Use efficient cache lifetimes · Est savings of 5,102 KiB · could save about 1.6 s
Files that stop the page from drawing until they finish loading Lighthouse: Render blocking requests · could save about 1.6 s
The phone's processor is kept busy for seconds Lighthouse: Minimize main-thread work · 4.9 s · could save about 1.2 s
What it costs
Google calls 2.5 s or less good for the main content. neimanmarcus.com is 4.9 s past that on a mid-range phone.
Speed is money: in Deloitte's 2020 study Milliseconds Make Millions (37 brands, 30 million sessions), making a site just 0.1 s faster on phones went with 8.4% more orders for retail sites and 10.1% for travel sites. Most slow pages come down to one or two root causes.
Want it fixed?
We find the root cause across the browser, the network and the server, fix it,
and prove it with a before-and-after test. Start with a Diagnosis: a written root cause and a fix plan.