Images bigger or heavier than a phone needs Lighthouse: Improve image delivery · Est savings of 3,324 KiB · could save about 3.0 s
Images far bigger than a phone screen needs Lighthouse: Properly size images · Est savings of 2,962 KiB · could save about 2.1 s
Files that stop the page from drawing until they finish loading Lighthouse: Eliminate render-blocking resources · Est savings of 1,960 ms · could save about 2.0 s
What it costs
Google calls 2.5 s or less good for the main content. sugarfina.com is 16.1 s past that on a mid-range phone.
Speed is money: in Deloitte's 2020 study Milliseconds Make Millions (37 brands, 30 million sessions), making a site just 0.1 s faster on phones went with 8.4% more orders for retail sites and 10.1% for travel sites. Most slow pages come down to one or two root causes.
Want it fixed?
We find the root cause across the browser, the network and the server, fix it,
and prove it with a before-and-after test. Start with a Diagnosis: a written root cause and a fix plan.