Being made
Ava StudioAds for cleaners
Cleaning business ad ideas that keep running.
We read the house cleaning and carpet cleaning video ads running in Meta's Ad Library and looked at the ones owners kept paying for month after month. They almost all do the same seven things. Here they are, with an example ad you can play.
01Seen running in Meta's Ad Library
- 17 monthsAn upholstery and carpet cleaner in Dallas: "Hey Dallas homeowners! Dusty, crusty upholstery?", the owner's first name, a free quote plus a free deodorizer, 19+ five-star reviews, Get quote. 28 seconds.
- 61 daysAn air duct cleaner: "$99 air duct cleaning" with a price ladder ($99 / $149 / $198) and a message button. 25 seconds.
- new, same recipeHouse cleaners opening on the owner ("Hi Dallas! I'm Jaqueline", 20% off) or a price ("starting at $99"), 27-29 seconds, Send message.
Read in November 2026 in Dallas, Phoenix and Atlanta. "Running" means the owner kept paying for it; we can't see their calls, so we treat months of spend as the sign it works.
02The seven ideas
What a cleaning business ad that lasts does.
Copy these in order and you have a 25 to 45 second ad. The sample on this page follows them beat by beat: the town, the before, the after, the owner, one price, the stars, the button, and a sung name at the end.
- Say your town first the hook"Hey [your town] homeowners! Kitchen looking like this by Friday?" over the messiest shot you have. Every long-running ad we read named the town or the neighborhood in the first two seconds.
- Show the before and after the pictureThe same kitchen, bathroom or couch before and after, filmed from the same spot on your phone. It is the strongest picture in every long-runner.
- Put a face and a first name on it trust"I'm Dana, from Bright Nest." The owner talking to the camera, even for ten seconds, is the other format that lasts.
- One offer, in numbers the reason to call now"$99 first clean", "20% off your first deep clean", "free deodorizer with any carpet clean". One number, not a list of services.
- Stars and a count proof"5-star rated, 19+ reviews." Real numbers from your Google profile.
- One button, and it is not your website the actionGet quote, Call now or Send message. Those buttons open a form or a call inside Facebook, which is why the long-runners use them.
- A five-second name tag at the end memoryYour name said or sung twice with your number on screen. Brands with a jingle people know run five-second versions for months.
03Questions
About cleaning business ads.
What should a cleaning business ad say?
Your town in the first line, the problem people see at home, one price ("$99 first clean"), your star rating, and one button: Get quote or Call now. That is what the cleaning ads that run for months on Facebook have in common.
How long should a cleaning business video ad be?
25 to 45 seconds. The long-running cleaning ads we read were 25 to 43 seconds; one strong offer and a before and after fit easily.
What is the best way to advertise a cleaning business for free?
A Google Business Profile with before and after photos and reviews, short before and after videos on your Facebook page and Instagram, and a Nextdoor business page. The same before and after clip works as a paid ad later.
How much does it cost to make a cleaning business video ad?
Freelancers charge roughly $50 to $400 for a short ad, agencies more on a monthly plan. Ava Studio makes a free sample ad of your business first, with one price shown with it.
More: all three sample ads · make a jingle for your business · cleaning · plumbing · lawn care
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