Being made
Ava StudioAds for plumbers
Plumbing ad ideas that keep running.
We read the plumber video ads running in Meta's Ad Library and looked at the ones plumbers kept paying for month after month. They almost all do the same seven things. Here they are, with an example ad you can play.
01Seen running in Meta's Ad Library
- about 260 daysA Phoenix plumber talking to camera: "Need plumbing work done? Give me a call! I'll come fast." 33 seconds.
- about 185 days"Leak? Clog? Water heater out?", licensed, free estimates, 24/7, Call now. 39 seconds.
- months, the long exceptionA water damage company's 2:44 teaching video ("the first 2 hours after a water leak") that asks people to comment a word. Teaching is the one long format that lasts.
- new, same recipe"$67 flat drain cleaning, plumbers charge $150-300" (21 seconds); "255+ 5-star reviews, 10% off your first service" (42 seconds, Call now).
Read in November 2026 in Dallas, Phoenix and Atlanta. "Running" means the owner kept paying for it; we can't see their calls, so we treat months of spend as the sign it works.
02The seven ideas
What a plumbing business ad that lasts does.
Copy these in order and you have a 25 to 45 second ad. The sample on this page follows them beat by beat: the town, the before, the after, the owner, one price, the stars, the button, and a sung name at the end.
- Say your town first the hook"Hey [your town] homeowners! Leak under the sink again?" over a real drip into a bucket. Every long-running ad we read named the town or the neighborhood in the first two seconds.
- Show the before and after the pictureThe leak, the clog or the old water heater, then the fixed, dry, clean job from the same spot. It is the strongest picture in every long-runner.
- Put a face and a first name on it trust"I'm Tony, from Pipe Pals." The owner talking to the camera, even for ten seconds, is the other format that lasts.
- One offer, in numbers the reason to call now"$67 flat drain cleaning", "10% off your first service", "free water heater check". One number, not a list of services.
- Stars and a count proof"5-star rated, 19+ reviews." Real numbers from your Google profile.
- One button, and it is not your website the actionGet quote, Call now or Send message. Those buttons open a form or a call inside Facebook, which is why the long-runners use them.
- A five-second name tag at the end memoryYour name said or sung twice with your number on screen. Brands with a jingle people know run five-second versions for months.
03Questions
About plumbing business ads.
What should a plumbing ad say?
Your town and the problem in the first line ("Leak? Clog? Water heater out?"), that you come fast, one flat price, licensed and insured, your star rating, and Call now. That is what the plumber ads that run for months on Facebook have in common.
How long should a plumber's video ad be?
20 to 45 seconds for an offer ad. The plumber ads we found running longest were 33 and 39 seconds. A teaching video about what to do after a leak can run a few minutes.
What is a good offer for a plumbing ad?
One flat price people can compare ("$67 drain cleaning, others charge $150-300"), a first-service discount, or a free estimate. Ads with one clear number beat ads that list every service.
How much does it cost to make a plumbing video ad?
Freelancers charge roughly $50 to $400 for a short ad, agencies more on a monthly plan. Ava Studio makes a free sample ad of your plumbing business first, with one price shown with it.
More: all three sample ads · make a jingle for your business · cleaning · plumbing · lawn care
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